App Store Optimization
ASO Company Surat India
App Store Optimization (ASO) Services Company Surat India
Mobile is the next frontier for technological innovation. India is the second largest smartphone market in the world, behind China and ahead of the US. Indians are now experiencing the internet directly from their smartphones, skipping laptops and desktop PCs entirely. Most of the smartphones bought in India are below the Rs.10,000 price level, thus there is a limited number of apps which can run on the smartphones. Yet, there have been 6.2 billion app downloads in 2016, almost double the 3.6 billion app downloads in 2015. If you want your business to compete against your rivals, you have no option but to have a presence on your target customer’s smartphone screens.
Optimizing your app for the Google Play Store / App Store
Optimizing an app is somewhat similar to that of a website. It is a continuous process and it needs special attention to detail. The app may be made very well, but if it is not made ASO friendly, it cannot get the number of downloads necessary to prove its point.
Benefits of ASO
Higher ranking=better chance of getting discovered- With millions of apps now available on the play store, getting found easily is crucial. There are many people who just search for relevant apps and the first one that they see is generally that which is downloaded. As mentioned earlier, without ASO you cannot expect to get a lot of app downloads
Competition- ASO helps you stand first in the line as against thousands of similar apps on the play store. The intense competition for downloads starts with getting a good app made and ends with a consistent ASO campaign.
Credibility- As is the case with SEO, users generally tend to trust the first 10 search results that are displayed on the App Store. Getting in the top 10 ensures better credibility and goodwill for your application.
Benefits Of App Store Optimization (ASO)
With millions of apps now available on the play store, getting found easily is crucial. There are many people who just search for relevant apps and the first one that they see is generally that which is downloaded.
ASO helps you stand first in the line as against thousands of similar apps on the play store. The intense competition for downloads starts with getting a good app made and ends with a consistent ASO campaign.
As is the case with SEO, users generally tend to trust the first 10 search results that are displayed on the App Store. Getting in the top 10 ensures better credibility and goodwill for your application.
Factors that matter for App Store Optimization (ASO)
The Google algorithm is designed in a way that gives utmost importance to the title. Using the right keywords in the title can make or break your chances to get a better ranking in the App results. The title should give a gist of the content of the app.
The phrases that define your app need to be strategically interwoven in the description content as well as the title. Care needs to be taken to ensure that the keywords are not placed specifically for ASO-that would imply that you are ‘keyword stuffing’. If you are catering to an international audience, you need to look at keywords in all the languages that you intend to target, along with their titles.
People appreciate images, in fact the first glance of the apps logo is what can interest a user to download the app or not. The screenshots displayed with the app gives a better understanding to the user of the use of the app, and whether or not to download it or not. The Android Play store and the App store have different criterions for graphic use, you got to understand them well and then proceed to design your graphics for the app.
Total Number of Downloads
You have no control over how many times your app gets downloaded, but for any potential user, this metric is crucial to make the decision to download the app or not. For organic growth of the number of downloads, regular updates to the app have to be done to keep improving.
Ratings and Reviews
Before purchasing a high-value product, don’t you always research it and know the views of people who have previously used it? The same applies for an app and ratings are a crucial way of understanding what the users think about your app. You need to try and improve the shortcomings of the app and also solve the issues which the app users may be having.